en
Est.
2021 — Okinawa
Method
Pesticide-Free / No Fertilizer
Crop
Moringa oleifera
Issue №01 / 2026

Natural happiness,
delivered to each and every one.

From a small farm in Okinawa, we bring you the miracle tree "Moringa."
Grown with natural farming methods—no pesticides, no fertilizers—
protecting the soil, the community, and the farmers' livelihoods.

本然農園 沖縄のモリンガ畑 本然農園 モリンガ畑 本然農園 収穫風景
Latitude / Longitude26.229° N  127.757° E
Nishihara, Okinawa
Grown without pesticides Grown without fertilizers Harnessing Okinawa's local resources Responsible from farm to table Toward sustainable agriculture Food that brings smiles Grown without pesticides Grown without fertilizers Harnessing Okinawa's local resources Responsible from farm to table Toward sustainable agriculture Food that brings smiles
Our Belief
— No.01

"Honzen" means
the way things naturally are—
untouched by human hands.

The name "Honzen" embodies the meaning of "untouched by human hands" and "the way things are meant to be." Our wish is to harness the full power of nature and deliver the true value of moringa—the "miracle tree" nurtured by Okinawa's climate.

Nutrient-rich moringa is the embodiment of our passion and belief. Together with the blessings of our region, we pursue sustainable agriculture and deliver choices that are kind to the earth.

"Eating" is the origin of living.
Our job is to shape that very origin.

We use neither pesticides nor fertilizers because we believe in the power of the soil. Every day in the field teaches us that if we draw out the innate strength of plants, unnecessary intervention is not needed.

Moringa, known as the miracle tree, contains a well-balanced abundance of vitamins, minerals, and amino acids. We transform this ingredient into green juice, powder, tea, and tablets. From cultivation to product planning and sales, we design everything ourselves, aiming for a straightforward system where value is never lost along the way.

Not through flashy advertising, but by building trust through persistence. From a small farm in Okinawa, one person at a time. Honzen Nouen will continue to spread the choice of living with nature.

By the Numbers
— No.02

Honzen Nouen by the numbers.

0%
Pesticide UseWe rely on the power of soil and microorganisms—zero chemical pesticides.
0%
Chemical FertilizerWe nurture the soil itself using only circulating organic matter.
4x
Calcium vs. MilkIron content is about 3x that of spinach. No single plant offers such nutritional balance.
100%
Integrated SystemWe handle cultivation, planning, and sales end-to-end, keeping added value in the community.
2021
Farm OperationsNishihara, Nakagami District, Okinawa. It all started from a small field.
3+1
Business AreasFarm management / product planning & sales / co-development + farm events.
1 Island
From OkinawaLeveraging local resources to create employment and income in the region.
Continuing FuturePassing on the form of sustainable agriculture to the next generation.
Four Pillars
— No.03

From cultivation to products and events.
Honzen Nouen's business domains.

01 / Cultivate

Farm Management

Natural farming that nurtures the soil without pesticides or fertilizers, adapted to Okinawa's climate. We grow moringa and vegetables in harmony with the seasons and microorganisms.

02 / Craft

Product Planning & Sales

We turn harvested moringa into powder, tea, tablets, and green juice. To deliver the raw power of the ingredients, we handle everything from planning to sales.

03 / Co-create

Product Co-Development

We partner with companies who want to use Okinawa's natural farming ingredients—from sample provision to co-development. Creating new forms of industry, together.

04 / Event

Farm Events

Including the annual "HonZen Fes," we host harvest experiences and food education workshops. We open our farm to create a space where people can experience moringa and Okinawa's nature firsthand.

HonZen Fes 公式サイト
代表取締役 與那嶺 亮太
Founder & CEORyota Yonamine
Founder’s Story

"Someone else will do it"—
it's too late for that.

If nothing changes, the farming population will keep declining and the places that sustain our food will quietly fade away. That's exactly why we must act now.

"Farming can be this cool"—creating moments where people feel that way. We believe that's planting seeds for the future. Standing in the field, touching the soil, delivering food grown by the power of nature. All of it is our pride.

Let's bring the "passion of youth" back to Japanese agriculture. Please lend your support to this bold challenge. Together, let's create a new era.

Meet the Founder
— Career Path
Chapter 01
Self-Defense Forces

Self-Defense Forces

Physical strength is everything. Learning to push limits with your body.

Chapter 02
Firefighter

Firefighter

A diet heavy in sugar and fat. Days of losing touch with my body's voice.

Chapter 03
Rickshaw Puller

Rickshaw Puller

The gap between guts and exhaustion. Questioning what health really means.

Chapter 04
Pro Baseball Manager

Pro Baseball Manager

Working alongside athletes, learning that health management determines results.

Chapter 05 — Now
As Honzen Nouen

As Honzen Nouen

Deeply understanding the importance of fitness and health. Back to the origin: food.

Stores carrying Honzen Nouen products
in Okinawa

* Product availability varies by store.

Contact Us

Feel free to
contact us.

We welcome retail partners (stores in Okinawa), product development partners (businesses nationwide), as well as inquiries about media coverage, event sponsorship, farm tours, and more. Product samples are available—please don't hesitate to reach out.

    お名前
    メールアドレス
    お問い合わせ内容
    Company
    — No.06

    Company / About Honzen.

    Company Name HonZen Co., Ltd.
    HonZen Co., Ltd.
    Address 903-0123
    28-1 Tsukahana, Nishihara, Nakagami, Okinawa
    Open in Maps →
    Founded April 2024 (Farm operations since 2021)
    Capital ¥990,000
    Business Agriculture / Retail (incl. farm event planning & operation)
    CEO Ryota Yonamine, Representative Director
    History
    — No.07

    History / Our Journey.

    Apr 2021First operation as our own farm. Started moringa cultivation with pesticide-free, fertilizer-free natural farming.
    Apr 2022Launched our own products: Moringa Powder and Moringa Tea.
    Dec 2022Held our first event "Farm Matchmaking." A couple who met at this event began dating and married, earning the field the nickname "the field that brings happiness."
    Jan 2023Held the 1st Honzen Mochi-Pounding Festival.
    Feb 2023Launched our flagship product: Moringa Green Juice "RESCUE."
    Apr 2023Held the 1st HonZen Fes.
    Aug 2023Hosted a wedding in the field.
    Nov 2023Launched skincare products. Entered the beauty sector.
    Apr 2024HonZen Co., Ltd. established.
    Jul 2024Launched hangover supplement "Manjericao."
    Jan 2025Surpassed 100 retail partners within Okinawa.
    Oct 2025Established IT division. Began digitization and data analytics infrastructure.
    Dec 2025Renewed our EC site. Built in-house sales management dashboard.
    Feb 2026Integrated marketing functions into an expanded digital marketing division.
    Apr 2026Held the 5th HonZen Fes. 200 attendees.
    May 2026Complete corporate site renewal. Full-scale ad operations launched.